The generation z represents a
strong power in spending money. Sometimes people spending more money than they
own. They are the target of many shopping website and companies. By the predict
of Barclays bank, in 2020s, the generation z will be the biggest consumer group.
In America and Europe countries they provide 40 percent of consumption. They grow
up with the rise of online shopping. They have a strong desire in shopping and
likes to share the experience, give comment about the products. Then create more
consumptions.
In addition to their role within the
family, children are seen as an important group of consumers in their own right
due to their individual purchasing power. Over recent years the use of the
Internet by children has increased and they are commonly portrayed as confident
and able users of Internet technology. Compare
to the older generations, the gen zers don’t care much about saving money. Many
of them always spending almost all they own because they don’t worry about the pressure
of life. The new users of online shopping have a obviously trait on shopping
habit. The fashion brands are more popular than traditional famous brands. They
will chose the things best fit to them. Spend more on thigs they interested and
hobbies. Smart phones, clothing, games are the most part in their distribution
of money.
Now, the companies are trying
to find out how to attract the consumer of gen zers. They compare the price and
comment from multiple media and ask for the opinion of family and friends. Because
they receive the information since they are child. The social media is still a
big part to attract the gen zers. The ads in apps can make them put more
attention on the product. They are a group focus on the quality. Many of them
like to have individual customize.
The gen zers like to solve things
fast, quickly. They like to finish the process to buy a product in a few
minutes. The competitions of companies makes gen z get benefits. The self-check
in supermarket is an example to be fast in shopping.
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